Seoul Derma (SD) has been established after noticing the existing void in the beauty and medical field and the compelling opportunities in this sector. The lack of high-quality procedures and the significant number of Middle Eastern departing to Korea to have performed their medical treatment (7,000 according to Korean Vice Health and Welfare Minister, HE Kwon Cheol) represent an important opportunity. Therefore, Seoul Derma, the first Korean Plastic Surgery and Wellness Clinic in Kuwait and the Middle East, was created.